Affiliate & Partner Marketing
Affiliate & Partner Marketing
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a method to enhance their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about better precision and more dependable data
Pixel monitoring makes use of an item of code to sign up conversions on your website. It's simple to establish and much less vulnerable to advertisement blockers.
1. More precise information
The typical method of tracking conversions on a website, utilizing pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and a more complete picture of user journeys across networks.
In addition, this type of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it simpler to adhere to different data laws. It's also a whole lot much less prone to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.
Traditional pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to interference.
This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like phone marketing performance reports calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for businesses looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side tracking makes it possible for companies to manipulate information hauls before it reaches third party endpoints, improving security and personal privacy. This is particularly important as various web browsers and platforms significantly alter just how they take care of cookies. For instance, in iOS 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that tells your web site's server what occasions to record. This information is after that sent to analytics devices like Google Analytics and Facebook Company. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that makes use of a small item of code on your website to accumulate data from customers.
4. Simpler to carry out
Server-side tracking is a data collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more trustworthy. Consequently, it's much less prone to data challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and ad blockers.